Hello & welcome to my website! Below are some information about myself!
I am passionate about data-driven business topics such as consumer, marketing, shopper behaviors, and online customers.
With 5 years of experience in marketing and retail, and 3 years in business data analytics, I can bring a strong blend of industry knowledge and analytical expertise.
Based currently in Southern Germany, I balance my digital-focused career with personal passions for cooking, exploring language, and culture.
Connect with me via LinkedIn: https://www.linkedin.com/in/van-ngo-11223344nn/.
Strength
Analytical skills;
Domain knowledge;
Business understanding
Improve Areas
Leadership skills;
Programming languages (Python)
02/2023 –
10/2025
Marketing Data Analyst
Metro Markets GmbH
Duration: 2 years 9 months
As a bridge between business and data, I am handling marketing, web and customer datasets and translating raw data to insights and valuable information.
- Enhanced data tracking across e-commerce websites, acquiring essential data to build insightful reports for product, marketing, and digital marketing teams.
- Improved daily reports by bringing more key metrics and key KPIs in one place that can help business, product, and marketing teams to steer the daily facts and results.
- Developed customer journey analyses and marketing activity deep-dive to understand customer behavior, enabling teams to refine campaigns and improve performance.
- Presented key facts and take-outs in weekly meetings with business partners to help the team understand better the performance.
08/2021 –
05/2022
Digital Marketing – Working student
Datics Consulting GmbH
Duration: 10 months
- Managed social media ad campaigns, boosting engagement rates.
- Utilized Google Analytics to track campaign performance, leading to a 30% increase in website sessions.
- Leveraged analytical tools to identify target audience segments, enhancing campaign targeting.
08/2017 –
09/2020
Product Marketing Manager
L’Oreal (Vietnam)
Duration: 3 years 2 months
- Developed and led brand strategy, Go-to-Market strategy for Lancôme/YSL Skincare in Vietnam to increase young people’s consumption, increase multi-channel penetrations, and leverage brand awareness among millennials.
- Increased the number of young customers for the brands with successful digital launches and marketing campaigns.
- Managed successfully media budget to improve website traffics via social media, affiliate channels, and get more sales and new customers.
- Reinforced new channels (leverage sales via social media, brand websites, affiliate channels, third-party channels) in current traditional channels – thanks to this strategy, the brand achieved new records of sales and new customers.
Education
10/2020 –
12/2022
Retail and Consumer Management
Technische Hochschule Ingolstadt
Master of Arts (M.A.)
Participated one study project to research for Dr. Wack GmbH in the U.S.
Overall German system grade: 1,7/5,0.
Languages
Vietnamese
English
German
