About Me
I am passionate about data-driven business topics such as consumer, marketing, and business development. With 5 years of experience in marketing and retail, and more than 3 years in marketing data analytics, I can bring a strong blend of industry knowledge and analytical expertise.
I currently base in Ingolstadt, Southern Germany. My hobbies are cooking, photography, exploring languages, and cultures.
Data Analyst
Metro Markets GmbH 02/2023 - 10/2025
Responsibility
- Enhanced data tracking across e-commerce websites, acquiring essential data to build insightful reports.
- Bringing more key metrics and key KPIs in one place.
- Developed customer journey analyses and marketing activity deep-dive.
Digital Marketing
Datics Consulting GmbH 08/2021 - 05/2022
Responsibility
- Managed social media ad campaigns, boosting engagement rates.
- Utilized Google Analytics to track campaign performance, leading to a 30% increase in website sessions.
- Leveraged analytical tools to identify target audience segments, enhancing campaign targeting.
E-Product Marketing Manager
L'Oreal Vietnam 08/2017 - 09/2020
Responsibility
- Developed and led online Go-to-Market strategies
- Managed successfully media budget to improve website traffics via social media.
- Reinforced new channels.
Assistant Brand Manager
LG Cosmetics and Healthcare Vietnam 01/2017 - 07/2017
Responsibility
- Prepared a new brand launch in Vietnam. Main scopes: Pricing, Product, Promotion, Store activities.
Marketing Assistant
Unilever Vietnam 09/2015 - 09/2016
Responsibility
- Conducted the focus group marketing researches.
- Key driver for promotion in the brand team.
My Skills
With 5 years of
experience in marketing and retail, and more than 3 years in marketing data analytics, I can bring a strong blend of industry
knowledge and analytical expertise.
CRM platforms (Salesforce, Hubspot, Bloomreach)
90%
SQL & Bigquery
90%
Google Analytics - Google Tag Manager
90%
Data Visualization - PowerBI or Looker Studio
100%